Technology has enabled advertisement to be more competitive and artistic. There is an abundance of information that reaches customers. Therefore, the consumers only choose the relevant messages of which some might be of greater importance. Sometimes the information neglected by the consumer might be critical to your brand success. Thus, it is important to stand…
Marketing can sometimes be a lot of trial and error. Right from picking the right keywords to target for your PPC campaign to identifying the best sales page copy or call-to-action (CTA), marketing involves a lot of experimentation that may not always yield the best results. Not surprisingly, productivity is not always high with marketing…
Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…
Starting out a new venture is not an easy task. There are a number of different factors and aspects that needs to take care of. Keeping business operations small and limited is a good way to deal with the various challenges and opportunities. It is not necessary that all small businesses are new ventures some…
As the times are changing, the ways in which we promote our companies are changing as well. If you are not staying in sync with the latest advancements in the world of digital marketing, then the campaigns you are currently executing are most likely not reaching their full potential. This means you may be throwing…
Predictions stated that video will dominate the content marketing, as well as consumer traffic in a not so distant future. However, video decided to make an entry a bit earlier and exceed predictions with its popularity and efficiency. Using video as content has not only become popular, it has become beneficial – as consumers prefer…
The “too expensive” objection. If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say…
If you have become proficient at certain forms of social media such as LinkedIn, Facebook or Twitter; how do you check how they are doing? What are your stats? Results? And What are the Metrics involved? This is a preliminary introduction to a lot of information. There is much to delve into and hopefully we…
Some critics say email automation is dead. While contrary to that assumption–it isn’t. In fact, email automation is one of the key facets of marketing success. According to Mailigen, 89% of marketers state that email is their main avenue for lead generation. In addition, Forbes has found that email is a major source of analytics…
If you agree that the world is more connected than it was a few decades ago. Then I’d bet you would win tons of money with your million dollar answer –the world is virtually connected on social network(s). Strangely, though, the discovery has been gathering dust for a few years now; that businesses almost forgot…
Are you looking for a way to boost visitor traffic and engagement on your business website? Although there is no shortcut, there are many ways to increase your reach and improve the reputation of your personal or business web page. One thing that you must remember is that coming up with ideas is a very…
Are you unfamiliar with the booming world of freelancing? Today, if you don’t employ freelancers and have no knowledge of how to hire them, you could be missing out on some prime talent. According to a survey compiled by the Freelancer’s Union, an estimated 35% of the American workforce (55 million people) were engaged in…
If you’re a new start-up and have a limited budget, you shouldn’t beat yourself up about promotion! There are a wide variety of ways for you to finance your business ideas. Having limited funds is an automatic excuse for you to get creative and think outside of the box instead of relying on the same…
With Google stepping up its game big time against webmasters trying to manipulate the search results, many black hat SEO techniques have become a thing of the past. However, white hat SEO isn’t exactly easy or quick, or at least many don’t think so. If you know the right approach to white hat link building,…
With staggering advances made in the field of Artificial Intelligence over the past decade, and with the biggest companies in the world investing in the development of AI technologies, such as Google’s Deep Mind project, we can safely say that companies and entrepreneurs around the world are looking to capitalize on the opportunities that AI…
New companies and their founders often take on debt in the early stages. When operations are first getting started, it can be hard to find investors to back new ventures, and often it’s easier and more efficient for founders to borrow in order to buy the equipment they need, help secure the right facilities, or…
How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more. Content marketing is content production and creative…
The internet has evolved the freelance marketplace in unprecedented ways. Freelance websites allow anyone to connect with a staggering amount of specialists to find the one which suits their needs best. According to Wikipedia there are over 12 million freelancers on Upwork alone, which makes standing out from the crowd a daunting task. If you’re…
During business meetings, supervisors and employees often discuss possible ways of improving income and performance within the company. However, It is not uncommon to be hesitant to speak your mind if you are not sure how your boss will react to your suggestions. If you have arrived at the idea of using eLearning software for…
Social media marketing tools are very valuable to those who use social media for promotional purposes. It is necessary for a business to utilize some tools to make their marketing more successful. There are many social media marketing tools, but which of these are the best among all? The most important thing to look for…