One of the most discouraging things when either starting your business or dealing with a stagnant business in terms of sales is not seeing any growth or change in what you’re doing. Maybe you’re not as busy as you would like or you don’t have the brand presence you wish you did. Trust me, I…
There’s no exact formula for success. However, when studying some of the most successful business owners of all time – there are many similarities they all share when it comes to their habits. Habits are important. They can literally make or break you…and your business. Learn from the best in business and start implementing these…
Google Analytics is a powerful beast certainly not for the faint-hearted. With hundreds of reports and metrics available, GA is not something that should be ignored. The trouble is, many people install it on their website, and never really look at what’s happening in there. They may sign in occasionally and see traffic going up,…
Social Media can be the ultimate time consuming marketing activity, but it doesn’t have to be! There are several tools we can use to make social media management easier for you! Before you think you might not even need social media, you do. There’s no way about it. Social Media is a phenomenal distribution channel…
The holiday season is approaching fast and you probably have already started thinking of subject lines to use in end-of-year campaigns. How do you make emails stand-out in your customer’s inbox? Subject line is as important as the email itself, so planning ahead it the right thing to do. Businesses send up to 15% more…
What if you could hijack your reader’s brain? What if as readers come to your website, you grab their senses, emotions, perception, and everything else. You simply turn your readers into your slaves. Okay, I’m exaggerating. My friend, don’t even try to turn your lovely audience into slaves. It’s inhuman. However, you always want to…
Grabbing attention is one thing, retaining it is another and converting it into business is something else altogether. If you’ve opted for the kind of loud marketing that’s trending on the web these days, grabbing attention could be easy. But would this strategy help you to grow your business or would you just increasingly get…
DOWNLOAD IT HERE As a business owner, you know the importance of having a marketing plan. The problem? There are SO many marketing tasks you can do, it’s impossible to know which ones to focus on and on what days. The best way to get started with your marketing is to know what your goals…
They say, Everything’s bigger in Texas…even their Hurricanes. Forecasters estimated over 15 trillion gallons of water fell in just a few days causing complete destruction for many Houston communities. After the devastation caused by Hurricane Harvey, organizations from all over began to mobilize and aid in relief. Celebrities, corporations, tech companies, restaurants, and small business…
Instagram is one platform that has surprisingly emerged to be so successful that it has become second most popular social media platform, followed by Facebook. In fact, currently this photos sharing platform has more than 700 million users and gets more than 4.2 million likes on its posts every day. And since Instagram has opened…
Monthly membership programs have become an excellent source for entrepreneurs to get the training, support, and resources they need to help run their business. These programs, although popping up recently in the entrepreneur space, have been around for a long time. Health clubs and gyms are a good example of that. Offering a monthly membership…
Visual content has always been the essential ingredient of successful marketing campaigns. It’s very hard to imagine a multi-million dollar corporation who markets their products using letters and data alone, without any visual representation of what’s going on. That being said, visual content can also dramatically influence the way people perceive our products. What are…
Whether you are just learning the ropes of digital marketing or are an expert in running a marketing campaign, you need to keep one thing in mind – digital marketing is instrumental for business success. On the other hand, if you are relying on buzzwords which can create a vicious circle where you and your…
How to Grow Your Business with Email Marketing In the business world, email marketing is an effective strategy for growing and developing your business. In order to have a successful business you need to be able to connect effectively with potential customers in order to persuade them to purchase your product or service from you…
Most successful entrepreneurs will tell you – they put their money behind people as much as behind ideas. Having the right person as your business partner or co-investor can decide the future of your company from the start. The relationship between partners is a lot like marriage – once you get into it, you’re in…
To stand out as a leader in your company’s niche, you need to have a social media presence. You need to show your expertise, know when to post for maximum engagement, and more. The problem is that your follower base is small, not growing steadily, and a comment on a post is cause for celebration….
5 Motivational Techniques for Business Success: Making your employees happy should be one of your top priorities as an employer, as this will make for a more productive and successful work environment. Productivity in the workplace is often determined by the general morale of your employees, so if they are unhappy or feel underappreciated, then…
Wouldn’t it be phenomenal if you could market your business on a platform where people are actively looking to make a purchase, are more likely to buy products and services, and spend more money? Well, the good news – no, the GREAT news, is YOU CAN. Enter Pinterest. The misunderstood social network that is a sales…
Having a high churn rate can cause your business to burn out fast. If customers are not returning/continuing their subscriptions/reviewing your services or product favorably, then you have a problem. The tough part can be figuring out exactly how to reduce your churn rate without turning the business upside down. Going about things in a…
How to Master Lead Generation Using Retargeting It’s unarguable that retargeting is very helpful in pinning down your cost per click or CPC, it boosts your brand reputation, helps you generate more leads and conversions. All of these are attainable regardless of what medium in digital marketing you are using. It’s no longer an additional…