Technology has enabled advertisement to be more competitive and artistic. There is an abundance of information that reaches customers. Therefore, the consumers only choose the relevant messages of which some might be of greater importance. Sometimes the information neglected by the consumer might be critical to your brand success. Thus, it is important to stand…
Marketing can sometimes be a lot of trial and error. Right from picking the right keywords to target for your PPC campaign to identifying the best sales page copy or call-to-action (CTA), marketing involves a lot of experimentation that may not always yield the best results. Not surprisingly, productivity is not always high with marketing…
Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…
Starting out a new venture is not an easy task. There are a number of different factors and aspects that needs to take care of. Keeping business operations small and limited is a good way to deal with the various challenges and opportunities. It is not necessary that all small businesses are new ventures some…
As the times are changing, the ways in which we promote our companies are changing as well. If you are not staying in sync with the latest advancements in the world of digital marketing, then the campaigns you are currently executing are most likely not reaching their full potential. This means you may be throwing…
Most businesses start out solo – one person with an idea, a product, a dream. For entrepreneurs this often remains the case even as the business grows. However we all eventually need to start enlisting some kind of help. A prime example is when the business reaches the sales stagnation stage where you can’t grow…
Three Common Mistakes to Avoid with Social Media Video Ads Publishing a video ad online is a ridiculously easy way of reaching out to new customers. So, why do so many people get it so hideously wrong? The truth is that there are some common mistakes that will sink your video before it even gets…
Predictions stated that video will dominate the content marketing, as well as consumer traffic in a not so distant future. However, video decided to make an entry a bit earlier and exceed predictions with its popularity and efficiency. Using video as content has not only become popular, it has become beneficial – as consumers prefer…
7 Tools to Turbocharge Your Content Marketing 2017 is the year of content marketing. Advertising is not as profitable as it used to be in terms of brand awareness, so now companies are furthering their reach by sharing their knowledge with the people who need their help. What is content marketing? It is a strategic…
The “too expensive” objection. If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say…
If you have become proficient at certain forms of social media such as LinkedIn, Facebook or Twitter; how do you check how they are doing? What are your stats? Results? And What are the Metrics involved? This is a preliminary introduction to a lot of information. There is much to delve into and hopefully we…
Some critics say email automation is dead. While contrary to that assumption–it isn’t. In fact, email automation is one of the key facets of marketing success. According to Mailigen, 89% of marketers state that email is their main avenue for lead generation. In addition, Forbes has found that email is a major source of analytics…
If you agree that the world is more connected than it was a few decades ago. Then I’d bet you would win tons of money with your million dollar answer –the world is virtually connected on social network(s). Strangely, though, the discovery has been gathering dust for a few years now; that businesses almost forgot…
Creating a frame of reference for your business ecosystem can be fun and in the end, if it is successful, can provide you with many benefits, money being just one of them. But let us assure you that becoming an entrepreneur is not an easy task. Since hard truths about becoming one are something rarely…
Are you looking for a way to boost visitor traffic and engagement on your business website? Although there is no shortcut, there are many ways to increase your reach and improve the reputation of your personal or business web page. One thing that you must remember is that coming up with ideas is a very…
Building an e-commerce site is made quite easy with today’s technology. You can start a business with the help of free web hosting sites and the choice of drop shipping and print on demand services, that allow you to sell without making any initial purchases. You can run your own e-commerce site with little to…
Social influencers can bring big marketing results. But when done badly, it can alienate those you most need on your side. It is often assumed that the journey to find the right social influencers for your marketing efforts is the hardest part of the process. However, the important work really begins when you start talking…
With more than 140 billion emails that are sent daily, email marketing is still a core business communication channel. But what can we do to make our company email stand out? The key is to craft a stand-out message. Next, you have to settle on an inbox-tested email marketing strategy that has successfully compelled receivers…
Retirement is not just a span used to define pops anymore. It is an entitlement you deserve after your years of service to the society and nation. The one question that bugs all the retirees is, if they are going to have enough savings to maintain their current lifestyle. Most of the expert’s advice is…
There is no doubt that companies are in need of a strong logo to attract and engage customer attention and dictate strong sales revenue and growth. Seeing that customers are visually driven, brands that look the same over a period of time can usually lead to reduced interest and excitement among customers. This is why…