Your Brand Story and Content Strategy: How Should They Correlate?

Your Brand Story and Content Strategy: How Should They Correlate?

Technology has enabled advertisement to be more competitive and artistic. There is an abundance of information that reaches customers. Therefore, the consumers only choose the relevant messages of which some might be of greater importance. Sometimes the information neglected by the consumer might be critical to your brand success. Thus, it is important to stand…

Top Trends A Marketing Executive Must Know

Top Trends A Marketing Executive Must Know

Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…

Email – An Effective Tool to Build a Meaningful “Connect” With Consumers

Email – An Effective Tool to Build a Meaningful “Connect” With Consumers

With more than 140 billion emails that are sent daily, email marketing is still a core business communication channel. But what can we do to make our company email stand out? The key is to craft a stand-out message. Next, you have to settle on an inbox-tested email marketing strategy that has successfully compelled receivers…

Why My MODE of Business Was Right All Along: A Personal Testimony of Brand Vision

Why My MODE of Business Was Right All Along: A Personal Testimony of Brand Vision

I couldn’t resist creating a title using this spin on words. With a brand named “MODE” do you know how often I have heard phrases like, “In growth MODE” or, “A brand in retail MODE” or even “Now in expansion MODE?” I simply couldn’t resist! Successful entrepreneurs are people who constantly seek to better themselves…