7 Blocks That Impede Your Business From Running Efficiently
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7 Blocks That Impede Your Business From Running Efficiently

Starting your own business or taking it to the next level can be both exciting and exhausting. There will be a lot of different hurdles that your company must overcome along the way. All of these may hinder your efforts to achieve business success, but being aware of these obstacles and knowing how to overcome…

Is Email Marketing the Most Profitable Automation for Small Business?
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Is Email Marketing the Most Profitable Automation for Small Business?

Nowadays when there is cut throat competition among all the different businesses, marketing plays a pivotal role. Digital marketing has literally overtaken the offline marketing practices. Out of all the marketing techniques that are being followed currently, e-mail has its own importance. Even though it’s an old marketing strategy it is still relevant. In recent…

Six of the Most Effective Content Marketing Strategies Today
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Six of the Most Effective Content Marketing Strategies Today

Content marketing is a spin-off from traditional marketing with its use of digital media for marketing purposes. As marketing techniques evolve over time, content marketing is when digital media is used as a creative, relevant, and consistent tool to attract a target audience, with the objective of creating a profitable customer interaction. There is the…

How to Create a Website That Helps to Boost Your Sales
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How to Create a Website That Helps to Boost Your Sales

A website is undeniably a requirement for any business, no matter whether you’re a start-up who’s only just recently commenced operation within your local neighborhood, or you’re one of the top players in your industry. It is an excellent way for you to reach a broader audience and create avenues for the public to purchase…

5 Reports You Should be Using in Google Analytics
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5 Reports You Should be Using in Google Analytics

Google Analytics is a powerful beast certainly not for the faint-hearted. With hundreds of reports and metrics available, GA is not something that should be ignored. The trouble is, many people install it on their website, and never really look at what’s happening in there. They may sign in occasionally and see traffic going up,…

8 Ways To Write Email Subject Lines This Holiday Season
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8 Ways To Write Email Subject Lines This Holiday Season

The holiday season is approaching fast and you probably have already started thinking of subject lines to use in end-of-year campaigns. How do you make emails stand-out in your customer’s inbox? Subject line is as important as the email itself, so planning ahead it the right thing to do. Businesses send up to 15% more…

How to Emotionally Hook Visitors to Stay on Your Website Longer
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How to Emotionally Hook Visitors to Stay on Your Website Longer

What if you could hijack your reader’s brain? What if as readers come to your website, you grab their senses, emotions, perception, and everything else. You simply turn your readers into your slaves. Okay, I’m exaggerating. My friend, don’t even try to turn your lovely audience into slaves. It’s inhuman. However, you always want to…

Effective Call-to-Action Tips to Boost Your Conversion Rate
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Effective Call-to-Action Tips to Boost Your Conversion Rate

Grabbing attention is one thing, retaining it is another and converting it into business is something else altogether. If you’ve opted for the kind of loud marketing that’s trending on the web these days, grabbing attention could be easy. But would this strategy help you to grow your business or would you just increasingly get…

The Top Reasons Brands Fail on Instagram
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The Top Reasons Brands Fail on Instagram

Instagram is one platform that has surprisingly emerged to be so successful that it has become second most popular social media platform, followed by Facebook. In fact, currently this photos sharing platform has more than 700 million users and gets more than 4.2 million likes on its posts every day. And since Instagram has opened…

10 Ways How Visual Content Dramatically Changes Marketing Strategies
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10 Ways How Visual Content Dramatically Changes Marketing Strategies

Visual content has always been the essential ingredient of successful marketing campaigns. It’s very hard to imagine a multi-million dollar corporation who markets their products using letters and data alone, without any visual representation of what’s going on. That being said, visual content can also dramatically influence the way people perceive our products. What are…

Is Your Marketing Team Making These Common Mistakes?
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Is Your Marketing Team Making These Common Mistakes?

Whether you are just learning the ropes of digital marketing or are an expert in running a marketing campaign, you need to keep one thing in mind – digital marketing is instrumental for business success. On the other hand, if you are relying on buzzwords which can create a vicious circle where you and your…

How to Grow Your Business with Email Marketing
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How to Grow Your Business with Email Marketing

How to Grow Your Business with Email Marketing In the business world, email marketing is an effective strategy for growing and developing your business. In order to have a successful business you need to be able to connect effectively with potential customers in order to persuade them to purchase your product or service from you…

Tie the Knot – Business Partnership
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Tie the Knot – Business Partnership

Most successful entrepreneurs will tell you – they put their money behind people as much as behind ideas. Having the right person as your business partner or co-investor can decide the future of your company from the start. The relationship between partners is a lot like marriage – once you get into it, you’re in…

Defining Your Social Media Presence: A Quick Blogging SEO Guide
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Defining Your Social Media Presence: A Quick Blogging SEO Guide

To stand out as a leader in your company’s niche, you need to have a social media presence. You need to show your expertise, know when to post for maximum engagement, and more. The problem is that your follower base is small, not growing steadily, and a comment on a post is cause for celebration….

5 Motivational Techniques for Business Success
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5 Motivational Techniques for Business Success

5 Motivational Techniques for Business Success:  Making your employees happy should be one of your top priorities as an employer, as this will make for a more productive and successful work environment. Productivity in the workplace is often determined by the general morale of your employees, so if they are unhappy or feel underappreciated, then…

Technical SEO Audit and the Ability to Reduce Churn Rate
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Technical SEO Audit and the Ability to Reduce Churn Rate

Having a high churn rate can cause your business to burn out fast. If customers are not returning/continuing their subscriptions/reviewing your services or product favorably, then you have a problem. The tough part can be figuring out exactly how to reduce your churn rate without turning the business upside down. Going about things in a…

How to Master Lead Generation Using Retargeting
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How to Master Lead Generation Using Retargeting

How to Master Lead Generation Using Retargeting It’s unarguable that retargeting is very helpful in pinning down your cost per click or CPC, it boosts your brand reputation, helps you generate more leads and conversions. All of these are attainable regardless of what medium in digital marketing you are using. It’s no longer an additional…

Effective Lead Generation Methods for B2B Organizations
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Effective Lead Generation Methods for B2B Organizations

If you are a marketer, CEO, CIO, Co-founder or any other person who is directly or indirectly related to marketing activities in the B2B company, then lead generation is very important for you. Do you guys know the biggest challenge in B2B marketing? The answer is…………… Generating Lead!!!! A lead is where it all begins….