Social media marketing is all about creativity — it’s the perfect platform for communicating your brand to your target audience. Social media has become an increasingly popular way for brands to communicate their unique voice in an informal way, however some companies fall victim to using the same overdone cliches in their marketing strategy. These…
We are highlighting some of our predictions for social media marketing for the year of 2017 and how it will affect the global business and landscape. The impact of social media has been immense and as a result has changed the business logic of almost every organization worldwide. The reach of every social media application…
According to the survey conducted by Linqia last year, almost 86 percent of business people and marketers use influencer marketing. And, 94 percent of these people found the strategy effective. As a result, more marketers are optimizing their influencer marketing efforts this year. Thus, adding their budgets to incorporate influences as strategic pieces of their…
Starting out a new venture is not an easy task. There are a number of different factors and aspects that needs to take care of. Keeping business operations small and limited is a good way to deal with the various challenges and opportunities. It is not necessary that all small businesses are new ventures some…
Most businesses start out solo – one person with an idea, a product, a dream. For entrepreneurs this often remains the case even as the business grows. However we all eventually need to start enlisting some kind of help. A prime example is when the business reaches the sales stagnation stage where you can’t grow…
7 Tools to Turbocharge Your Content Marketing 2017 is the year of content marketing. Advertising is not as profitable as it used to be in terms of brand awareness, so now companies are furthering their reach by sharing their knowledge with the people who need their help. What is content marketing? It is a strategic…
Today, marketing is one of the most important aspects of expanding your business. There are a lot of marketing options to consider! However, the focal point is to know how to limit your options and choose the right ones. You need some capital to invest in the growth by virtue of marketing. The last thing…
How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more. Content marketing is content production and creative…
Social media marketing tools are very valuable to those who use social media for promotional purposes. It is necessary for a business to utilize some tools to make their marketing more successful. There are many social media marketing tools, but which of these are the best among all? The most important thing to look for…
Facebook Ads are one of my favorite ways to grow a business. They’re almost always my first plan of attack when it comes to marketing because, well, because they work! If you know what you’re doing. The most important part when it comes to Facebook ads is your targeting. You HAVE to get in front…
Pinterest is quickly becoming my go to platform for marketing and email listbuilding. In fact, Pinterest has been my number 1 traffic driver for the past few months spending less than $20 on advertising. The more time I spend on the network, I noticed there are some amazing Pinterest users that are using the platform brilliantly…
Instagram is hot! It’s one of the most engaged social platforms which means it’s a gold mine for you and your business. Marketing on Instagram isn’t as simple as it is on Facebook or Twitter since you can’t just promote links as you please. In fact, Instagram really requires you to engage with people, offer…
Are you looking to grow your subscriber list but not sure where to start? This post is perfect for you. I’ve rounded up 25 places for you to list your email opt in so you can start getting subscribers…quickly. The only way people can subscribe to your list is if they know it’s available. Digital marketing…
Email Marketing, one of my favorite marketing techniques ever. While most marketers preach the money is in the e-mail list, I agree…but that’s because I think the RELATIONSHIP BUILDING starts with the list. When people decide to opt-in to your email list, sign up to your newsletter, or check out your freebie, they are making…
Pinterest is a traffic driving powerhouse for your business. If you haven’t started using this social network, I’d highly recommend you give it a try. Pinterest has been the #1 traffic driver to one of my blogs that consistently gets 5k Pinterest referrals each month…without doing any marketing. I simply added the content and let Pinterest do the…
How do I get more Facebook likes? This is a common question I get from Entrepreneurs looking to grow their business. While there are literally hundreds of different strategies you can use to get more Facebook likes, this is a brand new strategy very few people know about. UNTIL NOW. This short video is going to show…
This is a simple tip – but a GOODIE! As a business owner, you have to take every single step possible to ensure you’re capitalizing on each marketing opportunity. Little tips like are simple but impactful! Recently Facebook added the option for business pages to add a Call to Action on their pages. See the…
As an online female entrepreneur, I am a huge fan of fellow entrepreneur ladies who happen to be crushing it online. One important thing to remember about ladies in the online space is that we are here to support each other. “Don’t just stand for the success of other women – insist on it.” – Gail Blanke…