Today, marketing is one of the most important aspects of expanding your business. There are a lot of marketing options to consider! However, the focal point is to know how to limit your options and choose the right ones. You need some capital to invest in the growth by virtue of marketing. The last thing you want is to spend your hard earned money on something that will bring no profit to you. To avoid any such circumstances, we are providing you with 10 tips on how to spend your marketing budget.
- Blog posts:
Why wait until the last minute to publish a blog spot when you can efficiently post it anytime you want?. Write the blog posts and publish them as soon as possible. Let Google know that you are active and worth the attention. Besides, what better way to create a marketing statistic to promote your website then to write on that topic and attract readers?
- Homepage opportunity:
Another creative marketing statistics is to initiate the use of heat map tracking like ‘CrazyEgg’ to understand what are they clicking on and how far they are scrolling to the bottom. The main fact here is to understand if the people are scrolling down enough. Are they really seeing what you want them to see or simply neglecting the most efficient part of the website?
- Revise landing page copy:
Growth is progress and progress needs change. So, never opt for something stagnant. Instead, keep looking for new and creative marketing statistics and hire agencies that can provide you with the best features and satisfaction. In this case, you need a copywriter as they can really do the job more efficiently than anyone. This will not only help you maintain the quality but will also help you bring a change, which is appreciated by the search engines very much.
- SEO keyword opportunities:
Connect your Google Webmaster Tools account to Google Analytics as they can provide you with top SEO keyword opportunities. The most important thing to remember here is the use of correct keyword associated with your product. You may have ranked out of the top 10 option but observing the correct keywords that have brought your site before in the ranking is important. The more creative you are in the marketing, the better results you are likely to get statistically.
- Social media marketing:
Social media marketing is one of the most efficient and creative ways to analyze the statistics of your growth. The likes, shares, comments and favorites will reveal what the things are that the public and business sectors like. Some of the social media agencies or platforms are Linkedin, twitter, Facebook, Instagram etc; where you can have a visualization of the data on your growth for free with many tools available online. You can then see what’s working for you and reschedule it anytime you want, in any timeline you want. The best option for you is to opt for a creative marketing agency. They will help you sort out everything with a clear visual.
- Perform a usability test:
The most important question here is what is a usability test? A usability test is something that will give you efficient data statistics on potential customers. All you need to do is hire a remote testing agency or service such as UserTesting.com. The agency will conduct tests directed by you and the confusions of the customer will be cleared by looking into who is using your website and services by comments. This will give you a statistical visualization on the pages and tools that need a bit more creative or simple improvement.
- Social media advertisement:
All you’ve got to do is to play with creative marketing statistics and experiment a bit. All the social media marketing agencies and platforms like LinkedIn, facebook, Twitter, Instagram, let you sponsor updates. A statistical marketing analysis says that you should post one of the best converting contents of yours and then sponsor it.
- Sales and business development:
Sales and marketing are inter-related to each other. You should put some time and effort in creating a team on good terms. For creating a good marketing and sales team, you should entertain them every once in a while. That will boost their efficiency and the enthusiasm to come up with creative new ideas.
- Train yourself:
Blogs and other articles are a great place to acquire knowledge, but there are other contributing things as well. Engaging in certain certification courses or online training can really help your growth. You can also learn how to use free data visualization tools. Most of them are simple tricks so you can use them for free once you know the insights.
- Customer research:
Customer research is another very important factor in the upliftment of your business. Doing surveys or simply paying some marketing agencies to create a statistical survey report will not only help you get better results, but it will also allow you understand what the creative elements are that you are missing so far in terms of growth.
Choosing a wise marketing statistic for a good and successful business is very important. In some cases, the entrepreneur doesn’t really have much knowledge of doing things. You can also use the marketing techniques with some agencies who can handle the data you are providing. Make sure the agency has a creative and vivid visualization method to use the marketing tools according to need.