5 Creative and Cost-Effective Holiday Marketing Ideas for Small Businesses
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5 Creative and Cost-Effective Holiday Marketing Ideas for Small Businesses

As a small business owner, the holiday season can be both exciting and stressful. On one hand, it’s a time of increased consumer spending and the potential for increased sales, which is great for business. On the other hand, it can be difficult to stand out in a crowded marketplace and compete with larger businesses…

8 Holiday Marketing Ideas To Get More Sales
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8 Holiday Marketing Ideas To Get More Sales

‘Tis the season for giving, and what better way to show your customers you care than with some holiday-themed marketing? With a little creativity and planning, you can come up with some great campaigns that will boost sales and bring some extra cheer to this time of year. Here are 8 Holiday Marketing Ideas To…

How to Create a Website That Helps to Boost Your Sales
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How to Create a Website That Helps to Boost Your Sales

A website is undeniably a requirement for any business, no matter whether you’re a start-up who’s only just recently commenced operation within your local neighborhood, or you’re one of the top players in your industry. It is an excellent way for you to reach a broader audience and create avenues for the public to purchase…

8 Ways To Write Email Subject Lines This Holiday Season
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8 Ways To Write Email Subject Lines This Holiday Season

The holiday season is approaching fast and you probably have already started thinking of subject lines to use in end-of-year campaigns. How do you make emails stand-out in your customer’s inbox? Subject line is as important as the email itself, so planning ahead it the right thing to do. Businesses send up to 15% more…

Effective Call-to-Action Tips to Boost Your Conversion Rate
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Effective Call-to-Action Tips to Boost Your Conversion Rate

Grabbing attention is one thing, retaining it is another and converting it into business is something else altogether. If you’ve opted for the kind of loud marketing that’s trending on the web these days, grabbing attention could be easy. But would this strategy help you to grow your business or would you just increasingly get…

6 Monthly Membership Programs for Entrepreneurs
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6 Monthly Membership Programs for Entrepreneurs

Monthly membership programs have become an excellent source for entrepreneurs to get the training, support, and resources they need to help run their business. These programs, although popping up recently in the entrepreneur space, have been around for a long time. Health clubs and gyms are a good example of that. Offering a monthly membership…

5 Motivational Techniques for Business Success
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5 Motivational Techniques for Business Success

5 Motivational Techniques for Business Success:  Making your employees happy should be one of your top priorities as an employer, as this will make for a more productive and successful work environment. Productivity in the workplace is often determined by the general morale of your employees, so if they are unhappy or feel underappreciated, then…

Technical SEO Audit and the Ability to Reduce Churn Rate
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Technical SEO Audit and the Ability to Reduce Churn Rate

Having a high churn rate can cause your business to burn out fast. If customers are not returning/continuing their subscriptions/reviewing your services or product favorably, then you have a problem. The tough part can be figuring out exactly how to reduce your churn rate without turning the business upside down. Going about things in a…

Effective Lead Generation Methods for B2B Organizations
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Effective Lead Generation Methods for B2B Organizations

If you are a marketer, CEO, CIO, Co-founder or any other person who is directly or indirectly related to marketing activities in the B2B company, then lead generation is very important for you. Do you guys know the biggest challenge in B2B marketing? The answer is…………… Generating Lead!!!! A lead is where it all begins….

Tips to Help Minimize Your Business’ Operating Expenses
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Tips to Help Minimize Your Business’ Operating Expenses

According to the Global Entrepreneurship Monitor (GEM), there were about 400 million entrepreneurs all over the world as of 2011. The upsurge in entrepreneurship has brought about several advantages to the economy, but as the competition grows stiffer, business owners begin to struggle with finding the most cost-effective measures to stay in the industry. A…

What to Say When a Client Says You’re too Expensive
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What to Say When a Client Says You’re too Expensive

The “too expensive” objection. If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say…

Sell Your Products Directly on Facebook with this Free Feature
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Sell Your Products Directly on Facebook with this Free Feature

Facebook is becoming a super social network. They are always improving the features for their users – and for those who use the platform for marketing. That’s us business owners. While many features go unnoticed because there are always new one’s coming out – this is one that you can’t ignore. Facebook is making it easy…

Key Elements Of An Effective Landing Page
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Key Elements Of An Effective Landing Page

A company can spend a lot of money to boost their digital presence. Whether it be a website, social media pages/profile, videos on youtube, and/or other avenues; companies are using these mediums to promote their business on the internet. However, the question still remains: How do you increase conversion rates through digital media? Relax, it…

Managing and Incentivising Channel Partners through Online Platforms
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Managing and Incentivising Channel Partners through Online Platforms

Channel partners help sell and market a company’s products and services to the wider market through a distributor and consultancy network. Building and strengthening good ties with channel partners, such as vendors, retailers, consultants, and distributors is essential for enhancing your sales efforts and maximizing your business growth and sales targets. However, not many companies…

You’re Talking to Social Influencers All Wrong!
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You’re Talking to Social Influencers All Wrong!

Social influencers can bring big marketing results.  But when done badly, it can alienate those you most need on your side. It is often assumed that the journey to find the right social influencers for your marketing efforts is the hardest part of the process.  However, the important work really begins when you start talking…

Email – An Effective Tool to Build a Meaningful “Connect” With Consumers
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Email – An Effective Tool to Build a Meaningful “Connect” With Consumers

With more than 140 billion emails that are sent daily, email marketing is still a core business communication channel. But what can we do to make our company email stand out? The key is to craft a stand-out message. Next, you have to settle on an inbox-tested email marketing strategy that has successfully compelled receivers…

Interesting Gifts For Your Business Clients That Won’t Break The Bank
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Interesting Gifts For Your Business Clients That Won’t Break The Bank

Clients are a fundamental part of any business.  A well-crafted gift is a way to showcase appreciation in a very humane and natural way. Gifts can highlight the importance of the connection you share with the people that like and trust your company and brand. Whether you’re just starting out or you run a multi-million…

How to Create a Sales Funnel That Gets You Sales Daily on AutoPilot
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How to Create a Sales Funnel That Gets You Sales Daily on AutoPilot

How to Create A Sales Funnel That Gets You Leads, Subscribers, & Sales Daily – On Autopilot. FREE EMAIL COURSE Sales Funnels are more than an industry buzzword. They really are proven to change the way you do business online. To start, join thousands of others who have taken this free email course (I’ve been told…