As a small business owner, the holiday season can be both exciting and stressful. On one hand, it’s a time of increased consumer spending and the potential for increased sales, which is great for business. On the other hand, it can be difficult to stand out in a crowded marketplace and compete with larger businesses…
‘Tis the season for giving, and what better way to show your customers you care than with some holiday-themed marketing? With a little creativity and planning, you can come up with some great campaigns that will boost sales and bring some extra cheer to this time of year. Here are 8 Holiday Marketing Ideas To…
A website is undeniably a requirement for any business, no matter whether you’re a start-up who’s only just recently commenced operation within your local neighborhood, or you’re one of the top players in your industry. It is an excellent way for you to reach a broader audience and create avenues for the public to purchase…
The holiday season is approaching fast and you probably have already started thinking of subject lines to use in end-of-year campaigns. How do you make emails stand-out in your customer’s inbox? Subject line is as important as the email itself, so planning ahead it the right thing to do. Businesses send up to 15% more…
Grabbing attention is one thing, retaining it is another and converting it into business is something else altogether. If you’ve opted for the kind of loud marketing that’s trending on the web these days, grabbing attention could be easy. But would this strategy help you to grow your business or would you just increasingly get…
Monthly membership programs have become an excellent source for entrepreneurs to get the training, support, and resources they need to help run their business. These programs, although popping up recently in the entrepreneur space, have been around for a long time. Health clubs and gyms are a good example of that. Offering a monthly membership…
5 Motivational Techniques for Business Success: Making your employees happy should be one of your top priorities as an employer, as this will make for a more productive and successful work environment. Productivity in the workplace is often determined by the general morale of your employees, so if they are unhappy or feel underappreciated, then…
Having a high churn rate can cause your business to burn out fast. If customers are not returning/continuing their subscriptions/reviewing your services or product favorably, then you have a problem. The tough part can be figuring out exactly how to reduce your churn rate without turning the business upside down. Going about things in a…
If you are a marketer, CEO, CIO, Co-founder or any other person who is directly or indirectly related to marketing activities in the B2B company, then lead generation is very important for you. Do you guys know the biggest challenge in B2B marketing? The answer is…………… Generating Lead!!!! A lead is where it all begins….
According to the Global Entrepreneurship Monitor (GEM), there were about 400 million entrepreneurs all over the world as of 2011. The upsurge in entrepreneurship has brought about several advantages to the economy, but as the competition grows stiffer, business owners begin to struggle with finding the most cost-effective measures to stay in the industry. A…
The “too expensive” objection. If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say…
Facebook is becoming a super social network. They are always improving the features for their users – and for those who use the platform for marketing. That’s us business owners. While many features go unnoticed because there are always new one’s coming out – this is one that you can’t ignore. Facebook is making it easy…
A company can spend a lot of money to boost their digital presence. Whether it be a website, social media pages/profile, videos on youtube, and/or other avenues; companies are using these mediums to promote their business on the internet. However, the question still remains: How do you increase conversion rates through digital media? Relax, it…
Channel partners help sell and market a company’s products and services to the wider market through a distributor and consultancy network. Building and strengthening good ties with channel partners, such as vendors, retailers, consultants, and distributors is essential for enhancing your sales efforts and maximizing your business growth and sales targets. However, not many companies…
Social influencers can bring big marketing results. But when done badly, it can alienate those you most need on your side. It is often assumed that the journey to find the right social influencers for your marketing efforts is the hardest part of the process. However, the important work really begins when you start talking…
With more than 140 billion emails that are sent daily, email marketing is still a core business communication channel. But what can we do to make our company email stand out? The key is to craft a stand-out message. Next, you have to settle on an inbox-tested email marketing strategy that has successfully compelled receivers…
Clients are a fundamental part of any business. A well-crafted gift is a way to showcase appreciation in a very humane and natural way. Gifts can highlight the importance of the connection you share with the people that like and trust your company and brand. Whether you’re just starting out or you run a multi-million…
How to Create A Sales Funnel That Gets You Leads, Subscribers, & Sales Daily – On Autopilot. FREE EMAIL COURSE Sales Funnels are more than an industry buzzword. They really are proven to change the way you do business online. To start, join thousands of others who have taken this free email course (I’ve been told…