With Google stepping up its game big time against webmasters trying to manipulate the search results, many black hat SEO techniques have become a thing of the past. However, white hat SEO isn’t exactly easy or quick, or at least many don’t think so. If you know the right approach to white hat link building,…
Facebook is becoming a super social network. They are always improving the features for their users – and for those who use the platform for marketing. That’s us business owners. While many features go unnoticed because there are always new one’s coming out – this is one that you can’t ignore. Facebook is making it easy…
With staggering advances made in the field of Artificial Intelligence over the past decade, and with the biggest companies in the world investing in the development of AI technologies, such as Google’s Deep Mind project, we can safely say that companies and entrepreneurs around the world are looking to capitalize on the opportunities that AI…
New companies and their founders often take on debt in the early stages. When operations are first getting started, it can be hard to find investors to back new ventures, and often it’s easier and more efficient for founders to borrow in order to buy the equipment they need, help secure the right facilities, or…
While there are many tools out there to optimize your social media ventures, there are certain options that stand above the rest. The tools we use over at Profitingtools.com save us a ton of time and energy! They help us to manage and automatically post our content and also help gather all of our data…
A company can spend a lot of money to boost their digital presence. Whether it be a website, social media pages/profile, videos on youtube, and/or other avenues; companies are using these mediums to promote their business on the internet. However, the question still remains: How do you increase conversion rates through digital media? Relax, it…
Today, marketing is one of the most important aspects of expanding your business. There are a lot of marketing options to consider! However, the focal point is to know how to limit your options and choose the right ones. You need some capital to invest in the growth by virtue of marketing. The last thing…
How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more. Content marketing is content production and creative…
The internet has evolved the freelance marketplace in unprecedented ways. Freelance websites allow anyone to connect with a staggering amount of specialists to find the one which suits their needs best. According to Wikipedia there are over 12 million freelancers on Upwork alone, which makes standing out from the crowd a daunting task. If you’re…
During business meetings, supervisors and employees often discuss possible ways of improving income and performance within the company. However, It is not uncommon to be hesitant to speak your mind if you are not sure how your boss will react to your suggestions. If you have arrived at the idea of using eLearning software for…
Social media marketing tools are very valuable to those who use social media for promotional purposes. It is necessary for a business to utilize some tools to make their marketing more successful. There are many social media marketing tools, but which of these are the best among all? The most important thing to look for…
Building an e-commerce site is made quite easy with today’s technology. You can start a business with the help of free web hosting sites and the choice of drop shipping and print on demand services, that allow you to sell without making any initial purchases. You can run your own e-commerce site with little to…
Channel partners help sell and market a company’s products and services to the wider market through a distributor and consultancy network. Building and strengthening good ties with channel partners, such as vendors, retailers, consultants, and distributors is essential for enhancing your sales efforts and maximizing your business growth and sales targets. However, not many companies…
Social influencers can bring big marketing results. But when done badly, it can alienate those you most need on your side. It is often assumed that the journey to find the right social influencers for your marketing efforts is the hardest part of the process. However, the important work really begins when you start talking…
With more than 140 billion emails that are sent daily, email marketing is still a core business communication channel. But what can we do to make our company email stand out? The key is to craft a stand-out message. Next, you have to settle on an inbox-tested email marketing strategy that has successfully compelled receivers…
In the online world, many people live by the rule: Content is KING. Providing your readers, subscribers, and new potential clients with tons of value via your website, social media, and other content platforms, is a huge piece of starting your business. As you see your business gain traction, you may start to wonder whether…
Retirement is not just a span used to define pops anymore. It is an entitlement you deserve after your years of service to the society and nation. The one question that bugs all the retirees is, if they are going to have enough savings to maintain their current lifestyle. Most of the expert’s advice is…
I couldn’t resist creating a title using this spin on words. With a brand named “MODE” do you know how often I have heard phrases like, “In growth MODE” or, “A brand in retail MODE” or even “Now in expansion MODE?” I simply couldn’t resist! Successful entrepreneurs are people who constantly seek to better themselves…
If you own a small business or are an entrepreneur you know that work can be hard. HARD. Exhausting. Tiring. Stressful. But, it’s also incredibly rewarding. Which is why you do it! You might find yourself wondering how the owners of large businesses do it. While you might think it’s because they have handfuls of employees doing…
You don’t have to have a huge marketing budget to make a big impact. Most startups and small businesses find themselves in this very position and unsure of what the best approach is to marketing. And with so many marketing options, it can get overwhelming trying to find the right strategies! Here are some smart…