According to the Global Entrepreneurship Monitor (GEM), there were about 400 million entrepreneurs all over the world as of 2011. The upsurge in entrepreneurship has brought about several advantages to the economy, but as the competition grows stiffer, business owners begin to struggle with finding the most cost-effective measures to stay in the industry. A…
How Small Businesses can utilize Big Data for Enhanced Output Data is undoubtedly the backbone of the current IT industry, and managing a massive amount of data isn’t a piece of cake. Numerous huge corporations have already merged to the efficient utilization of big data for their business and to generate adequate revenues. There is…
Have you just started a small venture? Is it a head scratcher to plan marketing strategy according to the dynamic changes of the market? We all are well aware that running a business requires determination and right marketing tips. In order to make a small business successful, your primary focus should be the advertisement of…
Imagine you’re hiking a mountain. You’re geared up and strapped under your pack, and you’ve got a long trail ahead. Which is more important for the upcoming journey: your boots, or your legwear? It’s a trick question, of course, because it’s a false dichotomy. A good pair of boots and performance legwear will work together…
In the booming digital realm, content is king. And we are not talking about any kind of content, but the quality one. The kind that attracts clicks, shares, likes, and links. Quantity does not cut it on its own and copied content should be avoided like plague. But, the million dollar question is how to…
If you’re thinking about entering the world of entrepreneurship, there is no better time than now. It has become so common that it seems like such an easy task. On the contrary, it’s a much bigger challenge than it appears to be. According to Forbes, 90% of new businesses fail. This is because the competition…
What causes failure in Business? Why do some people appear to achieve business success with little effort, and others try hard but fail? Is there a ‘What Not to Do’ list that people can follow? Sure there is, but it doesn’t apply to all people. Fundamentally, what not to do in business is to get…
We are highlighting some of our predictions for social media marketing for the year of 2017 and how it will affect the global business and landscape. The impact of social media has been immense and as a result has changed the business logic of almost every organization worldwide. The reach of every social media application…
According to the survey conducted by Linqia last year, almost 86 percent of business people and marketers use influencer marketing. And, 94 percent of these people found the strategy effective. As a result, more marketers are optimizing their influencer marketing efforts this year. Thus, adding their budgets to incorporate influences as strategic pieces of their…
How Business Credit Reports can enhance your Revenues Marketing of your products and services isn’t a piece of cake, and one needs to take care of certain aspects that can enhance the revenues for their company. One must choose adequate marketing strategies that can eventually provide fruitful results by enhancing the revenues and establishing your…
Social Media & Blog Campaigns Crafting creative social media and blog campaigns isn’t easy. You need the right mix of attention-grabbing images, compelling headlines and an idea that resonates with your audience. Oh, and you have to generate all of those elements within 24 hours. Easy peasy, right? The pressure of content marketing and on-the-spot…
Everyone dreams of getting a signifiant income and being able to relax, sit back and watch as their business earn a large profit. Unfortunately, it happens rarely, because the fact of life is that work takes a lot of time and there’s no more time for relaxing. Many entrepreneurs are surprised at how much time it…
Is your organization searching for new means to enhance the customer experience on live chats? Probably, you have recruited new agents who are getting a tough time handling live chat interactions. If you understand the importance of live chat as a communication platform, you would be looking for the best ways to enhance your customer…
Looking for new marketing ideas to grow your business and get you leads? We have you covered. We put together 207 Marketing Ideas for your small business! Today, thousands of business owners are looking for new ways to market their business. As more businesses enter the marketplace, there is a need to think creatively with…
First of all, congratulations on taking the initiative to start your own business. It is not easy. The only assets you have are your self-belief, hustle and any products or services that you are sending to market. Everything else is marred in uncertainty. We salute you for venturing bravely into this exciting world where, despite…
Diminishing are the days when social media and SEO are mutually exclusive aspects to Internet marketing. In the context of SEO, leveraging social media is essential to better the visibility (and linkability) of your awesome content. And when awesome content is digestible, dense with value, and somewhat keyword relevant, the outcome can be outstanding (i.e….
It’s no big secret that there are some celebrities who are simply crushing it with their social media. Now, you may think that it’s automatically because they have millions of fans and unlimited exposure – and you’re right, that is a major contributor to their success. However, the fact that not all celebrities have established…
Technology has enabled advertisement to be more competitive and artistic. There is an abundance of information that reaches customers. Therefore, the consumers only choose the relevant messages of which some might be of greater importance. Sometimes the information neglected by the consumer might be critical to your brand success. Thus, it is important to stand…
Marketing can sometimes be a lot of trial and error. Right from picking the right keywords to target for your PPC campaign to identifying the best sales page copy or call-to-action (CTA), marketing involves a lot of experimentation that may not always yield the best results. Not surprisingly, productivity is not always high with marketing…
Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…