Why Social Media Isn’t a Replacement for Your Website
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Why Social Media Isn’t a Replacement for Your Website

“Why do I need a website?” isn’t really a question I get asked a lot, which is actually preferable to what I have been seeing and hearing. What I have been noticing is a lot of business owners making a statement rather than asking a question. The statement goes a lot like this: “You don’t…

How to Improve Your Social Media Ad Results
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How to Improve Your Social Media Ad Results

So you’ve just launched your new product or business model, now you’re ready to hit your audience with some advertising. You’ve done your research and listened to gurus and how-to videos on social media advertising. Which means, you most likely have the three most important things in a social media ad: A message/offer Your targeting…

You Just Collected a Bunch of Leads from Social Media. Now What?
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You Just Collected a Bunch of Leads from Social Media. Now What?

  If you’ve listened to any Facebook marketing guru out there, then you’ll know that one of the best ways to build your email list is to run social media ads that direct to a conversion page. Of course you need to provide something of value in order for someone to be willing enough to…

20 Affiliate Programs for Business Owners
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20 Affiliate Programs for Business Owners

Affiliate programs are one of the fastest growing marketing trends in business today. They allow a brand to promote a product or service by making people like you and me do the legwork, similar to influencer marketing. An affiliate program is essentially when you advertise another company’s product or service, you get paid some sort…

TASSI: The Best Social Media Scheduler for Small Businesses
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TASSI: The Best Social Media Scheduler for Small Businesses

As a small business owner, you’re finding out everyday that there is a lot more to owning a business than most people think. You’re discovering problems and headaches like trying to figure out how to organize your projects in an efficient manner, or learning the best method possible to keep your receipts and manage your…

28 Content Marketing Tools to Get More Blog Readers
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28 Content Marketing Tools to Get More Blog Readers

When I first thought about becoming an entrepreneur, I never thought blogging would be something I was going to do. After all, ‘blogging’ from an outside marketing perspective doesn’t seem like it would help get more customers. It’s just writing. That was my initial thought before I got into marketing. But I could have never…

10 Things to Preschedule in Your Business
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10 Things to Preschedule in Your Business

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” – Sun Tzu You might be thinking to yourself, “How did a blog post about 10 things to preschedule in your business start off with a quote from an ancient Chinese general?” Well for…

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Daily Digital Marketing Tasks for Small Businesses

Ah, the world of being an entrepreneur. One hour you’re the CFO, the next you’re trying your hat at IT, then you find yourself in the Public Relations field. It’s exhausting. I know. I’ve been there and well, I’m there right now. But the easiest way to handle all those tasks is to have a…

13 YouTube Channels to Inspire Your Marketing
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13 YouTube Channels to Inspire Your Marketing

We’ve all been there, sitting in whatever you have defined as your office, waiting for the next lead to come in. Perhaps a little anxiety creeps over your shoulder and asks you, “Are you sure you targeted that Facebook ad correctly?”, “Do you think anyone is really going to fill out that form?” Whatever the…

Stuck with Marketing? These 3 Tricks Will Kick Start Your Business
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Stuck with Marketing? These 3 Tricks Will Kick Start Your Business

One of the most discouraging things when either starting your business or dealing with a stagnant business in terms of sales is not seeing any growth or change in what you’re doing. Maybe you’re not as busy as you would like or you don’t have the brand presence you wish you did. Trust me, I…

8 New Social Media Features You’re Not Using (But Should Be)
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8 New Social Media Features You’re Not Using (But Should Be)

Before I went into my own business, I looked at every new social media platform that popped up like another chore. “Ugh! I have to be active on ANOTHER platform if I’m gonna be cool…” Mind you, this was back in high school and college. But now that I have started my own business and…

12 Things You Should Do To Every Blog Post Before and After You Publish
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12 Things You Should Do To Every Blog Post Before and After You Publish

Blogging is one of the best things you can do for your digital marketing. It increases your SEO value on your site, your credibility in the eyes of your customer, and informs your customers to make the right decision for their business. Which hopefully that means buying from you! Here are 12 things you should…