Throughout high school, you most likely had the same thought that I did… “When am I ever going to use any of this?” Oddly enough I see myself doing algebra whenever I calculate the percentage of taxes taken out of my check or even figuring out how many tables we need at an event…
When I first thought about becoming an entrepreneur, I never thought blogging would be something I was going to do. After all, ‘blogging’ from an outside marketing perspective doesn’t seem like it would help get more customers. It’s just writing. That was my initial thought before I got into marketing. But I could have never…
Online marketing is one of the most IMPORTANT things you can do for your business – but many times new and small business owners just don’t have the budget to spend on marketing. The good news is you really don’t need a HUGE marketing budget to make a big impact. With the internet, you are given…
We all know that social media is a non-negotiable when it comes to marketing for your business. However, sometimes it can be frustrating to craft the perfect post, schedule it at the right time, once it publishes…you hear crickets…NO ENGAGEMENT. #sadface Has that ever happened to you? It’s disappointing! Each social network has their own…
Ah, the world of being an entrepreneur. One hour you’re the CFO, the next you’re trying your hat at IT, then you find yourself in the Public Relations field. It’s exhausting. I know. I’ve been there and well, I’m there right now. But the easiest way to handle all those tasks is to have a…
We’ve all been there, sitting in whatever you have defined as your office, waiting for the next lead to come in. Perhaps a little anxiety creeps over your shoulder and asks you, “Are you sure you targeted that Facebook ad correctly?”, “Do you think anyone is really going to fill out that form?” Whatever the…
Keeping up with new social media platforms is a full time job in itself, and on top of that, as marketers for our business (or our clients), it’s important for us to also be aware of new social media features as well. These will help us use each social platform to their fullest. Related: 8…
Google Analytics is a powerful beast certainly not for the faint-hearted. With hundreds of reports and metrics available, GA is not something that should be ignored. The trouble is, many people install it on their website, and never really look at what’s happening in there. They may sign in occasionally and see traffic going up,…
Social Media can be the ultimate time consuming marketing activity, but it doesn’t have to be! There are several tools we can use to make social media management easier for you! Before you think you might not even need social media, you do. There’s no way about it. Social Media is a phenomenal distribution channel…
The holiday season is approaching fast and you probably have already started thinking of subject lines to use in end-of-year campaigns. How do you make emails stand-out in your customer’s inbox? Subject line is as important as the email itself, so planning ahead it the right thing to do. Businesses send up to 15% more…
What if you could hijack your reader’s brain? What if as readers come to your website, you grab their senses, emotions, perception, and everything else. You simply turn your readers into your slaves. Okay, I’m exaggerating. My friend, don’t even try to turn your lovely audience into slaves. It’s inhuman. However, you always want to…
Grabbing attention is one thing, retaining it is another and converting it into business is something else altogether. If you’ve opted for the kind of loud marketing that’s trending on the web these days, grabbing attention could be easy. But would this strategy help you to grow your business or would you just increasingly get…
Whether you are just learning the ropes of digital marketing or are an expert in running a marketing campaign, you need to keep one thing in mind – digital marketing is instrumental for business success. On the other hand, if you are relying on buzzwords which can create a vicious circle where you and your…
5 Motivational Techniques for Business Success: Making your employees happy should be one of your top priorities as an employer, as this will make for a more productive and successful work environment. Productivity in the workplace is often determined by the general morale of your employees, so if they are unhappy or feel underappreciated, then…
Wouldn’t it be phenomenal if you could market your business on a platform where people are actively looking to make a purchase, are more likely to buy products and services, and spend more money? Well, the good news – no, the GREAT news, is YOU CAN. Enter Pinterest. The misunderstood social network that is a sales…
Pinterest offers a whole lot more for businesses than just a place to find recipes and party ideas. In fact, Pinterest can drive thousands of hits of traffic to your website each month – with a ridiculously low ad budget. Here at Marketing Solved, we love to share our big marketing wins and this is one…
The key to any successful marketing campaign is understanding your target market. That way, you know what their interests are, what kind of people make up your market, and how your product or service can improve their lives. But if you don’t understand your market, it’s quite possible that all of your efforts will miss…
Social media has become the ultimate industry tool to raise brand awareness and create a strong company presence. No one could have predicted that your reputation online would heavily weigh on your ability to reach and connect with people on Facebook, Twitter, and Instagram. Most of traditional forms of brand building and advertising have been…
We are highlighting some of our predictions for social media marketing for the year of 2017 and how it will affect the global business and landscape. The impact of social media has been immense and as a result has changed the business logic of almost every organization worldwide. The reach of every social media application…
According to the survey conducted by Linqia last year, almost 86 percent of business people and marketers use influencer marketing. And, 94 percent of these people found the strategy effective. As a result, more marketers are optimizing their influencer marketing efforts this year. Thus, adding their budgets to incorporate influences as strategic pieces of their…